The Challenge

As Riverford sought to expand beyond local establishments into premium high-street stores, it became clear that their visual identity did not reflect the exceptional quality of their products. They needed a new look that was both eye-catching and rooted in the values of the family business. With a tight budget, they needed a consistent packaging system that would adapt as the product range expanded.

Strategic Approach

The aim was to create a visual identity that captured Riverford’s natural approach to land management and animal welfare while helping the brand stand out in a competitive retail environment.

Design Solution

The flowing Riverford script acts as a signature — a symbol of the dairy’s promise to uphold ethical farming practices and produce outstanding organic products. For the packaging, simplicity and flexibility were key: using three tints of the same color, each product could have its own distinctive look while maintaining visual consistency across the range.

Outcomes & Impact

Since the rebrand, Riverford Organic Dairy has expanded its distribution and now supplies many well-known independent retailers, including Whole Foods Market and Selfridges.