New Wave Learning
Branding

Background

New Wave Learning merges technology, creative design, and human interaction to drive deeper emotional engagement among learners. Their approach not only enhances confidence and practical skill application but also delivers clear, measurable results in the workplace. Unlike traditional methods, their process reduces time spent away from the office by up to 75%, making learning more efficient and impactful.

Scope of Work

  • Logo Design

  • Visual Identity

  • Brand Guidelines

The Challenge

With a tight four-week deadline, the project kicked off by analyzing insights from a recent brand values workshop. Further discussions helped refine my understanding of the company’s mindset and operational approach, ensuring the brand identity would authentically reflect their ethos.

Design Solution

Among the initial concepts presented, one stood out as the clear favorite. Inspired by the bold aesthetics of 90s skate culture and the mind-bending illusions of M.C. Escher, the chosen mark encapsulates New Wave Learning’s unconventional perspective. The interwoven N and W form an impossible waveform—an optical illusion that reinforces their core belief: anything is possible.